In the framework of the National e-Commerce Roadmap to further develop the e-Commerce market in Qatar and e-Commerce Guideline is developed in order to optimize the e-Commerce customer journey, to ensure transparency, accessibility, fairness in the websites of local merchants, create a safe environment for online transactions, and encourage standard and structured terms and conditions among the local merchants.

Since the aim of this guideline is to foster the trust of consumers and the merchants/service providers, it is important to find a balance between the interests of the consumers and of the merchants or service providers. The guidance will focus on the issues that are considered important concerns from the point of view of the consumers, whereas on the other hand the risks of merchants and service providers are protected where these should be protected. The guidance will help merchants to remain within the requirements of the Law, and to avoid complaints from consumers and competitors, and thus, to avoid fines.