The terms, words, and phrases used in this Code on Advertising, Marketing and Branding (the Code) shall have the same meaning as are ascribed to them in the Telecommunications Qatar Decree-Law No. 34/2006 (the Telecommunications Law),

The Qatar Executive By-Law No. 1/2009 to the Telecommunications Law (the By-Law), and The Telecommunications Consumer Protection Policy (the Consumer Protection Policy) unless expressly defined in the Code or the context in which they are used requires otherwise.

The following terms shall have the following meanings:

Advertiser: shall mean the person (legal or natural) as specified in Article 20 of the Code.

Advertisement: shall mean any means of bringing a product or service or entity to the attention of Consumers, including any branding, marketing or promotional activity as specified in Article 25 of the Code.

Advertising Means and Materials: means any material used for Advertising including, but not limited to, the following:

• Television advertisements;

• Radio advertisements;

• Press and magazine advertisements;

• Direct mailer;

• Posters;

• Other point of sale materials;

• Brochures;

• Packaging materials;

• Price tags;

• Billboards;

• Cinema advertisements;

• Advertorials;

• Promotional videos;

• Website materials and banners;