(i) Banks should have Board-approved policy on promotional campaigns, competitions, merchant discount schemes and loyalty programmes.

(ii) Requisite due diligence, transparency, disclosures, audit, control and periodical reviews, at the minimum on annual basis, should be ensured.

(iii) Utmost care should be taken to ensure that the public/customers are not misled in any manner by the contents of communications.

(iv) Products offered should be suited to the targeted market segment and there should be no mis-selling.

(v) Needed policies, procedures, agreements should be in place to ensure protection and confidentiality of customers' data/information obtained through various interactions, including social media, in accordance with the Banking Law requirements. Customers' privacy should not be compromised in any manner.