A creative mindset is increasingly needed to tackle diverse and complex business challenges - in law or otherwise. The need to do ‘ever more with ever less' requires lawyers, particularly those working in-house, to be more creative and agile in their approach to meet business expectations. By tapping into your creative potential, you can start approaching legal challenges from a new perspective, develop more efficient and engaging ways of performing legal work and also encourage a culture of innovation within your work environment.

But, I am not creative you might say...

A common misconception is that creativity and innovation is for the ‘creative' types in the world and that lawyers typically do not fit into this category. This perception is a myth. As Tom & David Kelly, authors of Creative Confidence explain “creative confidence is like a muscle - it can be strengthened and nurtured through effort and experience”. The key to creativity is repetition; the more we practice using our creative muscles, the more likely we are to create new and novel ideas and solutions.