Six Digital Marketing Tips That Lawyers Can Use Today
Overview
We live in an increasingly virtual world. Gone are the days of relying exclusively on networking events and personal contacts to obtain clients. Digital marketing for lawyers is more important today than ever, and its value continues to grow. To help capture the momentum of this trend, here's a list of six legal marketing tips for attorneys ready to pivot from traditional marketing tactics and focus their efforts online.
1. Get Noticed With SEO-Driven Content
A robust search engine optimization (SEO) strategy is the best way for websites to get noticed for free. SEO involves optimizing your website with the goal of ranking in the top search engine results. Search engines like Google™ and Bing® scan different websites to curate results that match the intent of the searcher. To increase your site's visibility in the search engine results, begin with identifying keywords and phrases relevant to your services.