Developing a Business Development Strategy for your Law Firm

Overview

It is essential for firms to have a strategy in place in order to win business. The problem with winning new clients or obtaining more work from existing clients where there is no plan in place is that the firm will not have a direction and may on board new clients or take on type of work which is not going to help the firm in achieving its goals.

A business development strategy is a plan to outline your firm's goals and objectives to developing business and how to realise these. It therefore also ties into a wider firm strategy which would include the firm's mission, vision and overall goals. It will focus on identifying who the firm's top clients are and how you would get more work from these clients, rather than focussing on attracting new clients (prospects). Business development strategies are essential to be able to focus on what matters most: your clients and winning work – in an organic and sustainable way.

Practical Guidance

Turning the invisible into the visible