A franchisee can set up a franchise outlet relatively quickly with use of the franchisor's brand and tested business model. Therefore franchisees will be able to see the results of their activities very quickly.

A franchised business will have the benefit of advertising and marketing support provided by the franchisor as set out in the franchise agreement.

A franchised business is often part of a network of franchisees which can provide support and assistance especially in the early stages of development.

The high street banks view franchises as less risky than other forms of owner-managed businesses. The banks are willing to grant loans to franchisees on more favourable terms and they have specialist departments that deal solely with franchises.

A franchise agreement will be for a minimum fixed term which provides the franchisee with an opportunity to exit the business if things do not work out.

Many franchises are obliged under the franchisee agreement to contribute to an advertising fund allowing advertising costs to be shared by the network.