What You Need to Know About Egypt’s New Advertising Rules
Type
E-journal
Date
13 Mar 2025
Jurisdiction
Egypt
Taxonomy
Advertising, Merchandising & Sponsorship, Pharmacy, Drugs & Medicinal Products, General Health & Safety, Food & Drugs, Consumer Protection, General Consumer Law, General Competition Law, General Intellectual Property law
Relevant company
Al Tamimi & Company
Legal reference
Egypt Decision No. 9/2025
Summary
The Supreme Council for Media Regulation (SCMR) in Egypt introduced amendments to advertising regulations for health services, medical products, food products, and competitions, effective March 1, 2025, to ensure compliance with ethical standards and protect consumers from deceptive ads. The amendments require obtaining prior approvals from relevant authorities, adherence to professional ethics, and ensuring advertisements are truthful and not misleading, with penalties for non-compliance as Ayman Sherif Nour and Rita Kevork of Al Tamimi explain.
Analysis
The Supreme Council for Media Regulation (SCMR) introduced amendments to the regulations and standards for advertising health services, medical products, food products, and competitions in Egypt by Egypt Decision No. 9/2025 (the “Decision”). The Decision, published in the Egyptian Gazette on March 9, 2025, came into effect as of March 1, 2025, and applies to all press and media institutions operating in Egypt.