In communicating with consumers in advertising there may accordingly be some advantage in providing comparative - scientifically supported - information on the benefits or performance of one product as compared to the products of others. The key question however, is whether this practice is lawful in the UAE and for the purpose of this article in particular, whether the practice is lawful in respect of medical products?

There are a range of laws in the UAE that deal with advertising and in order to consider the extent to which comparative advertising may be lawful in the UAE, a number of different laws and regulations need to be considered.