Regardless of the rationale behind the developer's plans, extensive homework should precede the hotel operator selection process. 

One of the greatest and most widespread mistakes made by hotel developers is the appointment of the operator only by reference to the operator's market profile and perceived reputation. However the operator's success in any particular project and in any particular market should not be viewed as a guaranteed prerequisite of high performance in other upcoming hotel projects. This article is designed to outline the steps to be taken by a developer prior to and in the course of the hotel operator selection process, in order to achieve the optimum balance between the operator's (and the chosen brand's) reputation, and the economic feasibility of the hotel project.

STAGE 1:  FEASIBILITY STUDY