Advertising a Trademark online in the UAE is sufficient to prove prior use

Analysis

Advertising a Trademark online in the UAE is sufficient to prove prior use

Case Facts & Background 

The Claimant, a sole establishment, filed an action before the Dubai Court of First Instance against another sole establishment, the Defendant, requesting the court to establish its ownership of a trademark and further to prevent the Defendant from using the trademark in the UAE pursuant to the Claimant's ownership rights to the trademark after being registered in Bahrain and Jordan. The Claimant had applied to register the trademark in the UAE but was surprised to learn that the Defendant had already registered the mark in its own name despite the Claimant's prior use of the trademark in the UAE.

The Defendant, in an attempt to prevent the Claimant from infringing the trademark and using it in the UAE, filed a counterclaim alleging ownership rights to the trademark based on its prior  use of the mark in the UAE .

Court of First Instance

The Court of First Instance dismissed the claim and accepted the counterclaim filed by the Defendant. 

Court of Appeal