World Expo 2020-Licensiing Opportunities and Challenges

Analysis

Once again the spotlight is on Dubai! On 27 November 2013 Dubai was chosen as the hosting city for World Expo 2020, beating other cities in Russia, Turkey and Brazil.

Dubai has already stated that it is to be the largest expo in history. In brief, the Expo is held every five years and is the world's largest and oldest world fair. Countries from all around the world participate and exhibit innovations and discuss and share ideas on issues of international importance. Amongst the many advantages for the hosting city, the World Expo is a strong catalyst for economic growth, and creates great investment opportunities.