Social networking is a great tool to build a business, maintain contact with consumers and create word of mouth. Twitter is a great example of this, if a comment regarding a product or even a service is ‘tweeted' and ‘liked' and the comment is ‘re-tweeted', such action can have a ripple effect and thereby allow the business to expand its reach. Likewise, a business' online presence is also strengthened by maintaining an up to date website with up to date information, and by allowing visitors to the site to follow and connect with the business and ‘like' the goods or services offered.