The type of trademark infringement is manifold. In addition to straightforward brand name infringement, infringement of the unique shape of a successful product and copying its distinguished packaging elements are also common in the marketplace. In the case of infringement of shape and other aesthetic features of a product, the infringer tries to market their product with a different brand name but copies the unique shape and design of a successful product in an attempt to confuse  consumers into purchasing the item. Since the infringer uses a different brand name for their product, taking legal action against the infringement is difficult as the law enforcement authorities will normally be hesitant to take action against products with a brand name totally different from the genuine and registered brand.