Franchising in Qatar

Analysis

Franchising allows businesses to expand into the rapidly growing Qatar market without the risk and capital investment traditionally associated with establishing a joint venture. Franchising is not, however, a risk-free means of expansion. Below, we consider the opportunities and risks associated with franchising in Qatar and briefly examine the legal framework.

Opportunities

Qatar presents a tremendous opportunity for businesses looking to expand internationally. Qatar has a growing population, a rapidly growing economy, the highest GDP per capita in the world, is set to host the 2022 FIFA World Cup and plans to spend an estimated USD 200 billion on infrastructure projects in the coming few years.

Franchising continues to be the preferred model for businesses looking to expand quickly into Qatar's rapidly developing economy without the risk and significant capital investment associated with entering the market through a joint venture vehicle.