In view of the rapid growth of the Islamic insurance (or takaful) industry regionally and globally, Islamic banks and financial institutions are increasingly focusing on developing strategies to integrate finance and takaful. One such strategy, which has been widely implemented in the United Arab Emirates (UAE) for the past decade, is the partnership between a bank and a local takaful company whereby the takaful company uses the bank sales channel in order to sell takaful products. Such a partnership is appealing to the takaful operator and the bank as it provides additional distribution and manufacturing profits, leveraging of existing infrastructure, and access to ready customer database and to a strong brand. It is also appealing to the customers as it offers the convenience of a one stop financial centre, combining financial and protection products.