This case involved a dispute between a plaintiff, a renowned vehicle manufacturing company, and the defendant, the Saudi Authority for Intellectual Property (SAIP). The plaintiff had previously filed an appeal against SAIP's decision, which had rejected an objection submitted by the plaintiff on the acceptance of a trademark application filed under a specified number in category (12). The trademark in question had been published on a certain date benefiting another company, although details of that company remained confidential. SAIP had deemed the contested trademark distinctive and that it did not resemble the plaintiff's trademark which was subject to the objection.

The plaintiff's company had been established in Japan in 1937 and had registered its first trademark in the country in 1958. Since then, the company continued to register its trademarks globally.