Praneeth Narahari is a globally experienced Transfer Pricing (TP) professional with over a decade of dedicated practice in TP structuring, documentation, litigation, and cross-border tax advisory. Over the years, he has played a key role in building and leading Transfer Pricing teams across India and the UAE. He currently mentors a diverse group of 45+ professionals and works closely with clients across more than 30 countries, helping them navigate the evolving global transfer pricing landscape.

With a strong grounding from his earlier years in Big 4 consulting, Praneeth has handled over 500 assignments till date spanning industries such as Technology, Pharma & Healthcare, Industrials, Infrastructure, Consumer Products, Electronics, and Financial Services. His work includes designing robust TP models, benchmarking intra-group transactions, drafting global TP policies, and preparing three-tier documentation in line with BEPS and local regulations.

Praneeth is known for his practical approach to complex TP matters—be it entity characterization, IP/DEMPE analysis, financial transactions, or inter-company arrangements. He has also guided clients through audits and disputes, advising on litigation strategy, risk mitigation, and Safe Harbour/APA applications. His ability to balance technical accuracy with business realities makes him a trusted advisor to multinational groups and consulting firms alike.

Beyond client delivery, Praneeth is a recognized thought leader in the TP space. He has authored insightful articles for Bloomberg Tax, Taxsutra and Taxmann, and contributed to Transfer Pricing publications of the Institute of Chartered Accountants of India (ICAI) in both India and the UAE. As a faculty and resource person for ICAI and other institutions & associations, he has delivered 50+ training sessions and webinars across India and UAE, helping shape the TP discourse for professionals, regulators, and academia. Recently, Praneeth was nominated as a Special Invitee member of the Committee on International Taxation (CITAX) - ICAI, for the year 2025-26.

He also collaborates with mid-sized tax, audit, and law firms as their extended TP partner, supporting them across advisory, compliance, and dispute resolution areas.

Praneeth is a Fellow Chartered Accountant and holds additional qualifications including CMA, CFA (all levels cleared), and FMVA®. He is also an All-India Rank holder in both CMA Inter and Final examinations.